信息流平台

INFORMATION FLOW PLATFORM 

 信息流平台

In recent years, there has been an explosive growth of news feed advertising products, such as Baidu, iQiyi, Douyin, Youku, etc. that are well known to the public. There are more and more news feed advertising channels available to advertisers in the market.

近年来，信息流广告产品更是呈爆发式增长，比如大众所熟知的百度、爱奇艺、抖音、优酷等，市场上可供广告主们选择的信息流广告渠道也越来越多。

Types are divided into video platforms, information platforms, social platforms and search platforms.

类型分为视频类平台、资讯类平台、社交类平台和搜索类平台。

The mainstream information flow advertising platforms are:

主流的信息流广告平台有：

News and information categories: Toutiao, Tencent News, Sina Finance, Yidian Information, etc.

新闻资讯类：今日头条、腾讯新闻、新浪财经、一点资讯等.

Social platform categories: facebook, Tencent Social Department, Momo, etc.

社交平台类：facebook，腾讯社交系，陌陌等.

Search platforms: Baidu information flow, 360 information flow, etc.

搜索类平台：百度信息流、360信息流等.

Video category: iQiyi, Youku, Baofengyingyin, etc.

视频类：爱奇艺、优酷、暴风影音等.

Among them, Baidu information flow includes the following:

其中百度信息流包括如下几种：

1 Baidu Post Bar (PC+APP)

1百度贴吧（PC+APP）

2 Baidu browser (PC+APP)

2百度浏览器（PC+APP）

3 Mobile Baidu APP (Baijiahao)

3手机百度APP（百家号）

In-feed advertisements are advertisements located in the social media user's friend feed, or in the content streams of news media and audiovisual media. The forms of information flow advertisements include pictures, graphics, videos, etc., which are characterized by algorithm recommendation and native experience. They can be targeted through tags, and you can choose to push exposure, landing pages or app downloads according to your own needs. The final effect depends on Creativity + orientation + bidding are three key factors.

信息流广告是位于社交媒体用户的好友动态、或者资讯媒体和视听媒体内容流中的广告。信息流广告的形式有图片、图文、视频等，特点是算法推荐、原生体验，可以通过标签进行定向投放，根据自己的需求选择推曝光、落地页或者应用下载等等，最后的效果取决于创意+定向+竞价三个关键因素。